Dvorak blings blogs
Writing in PC Mag
asserts that blogs are "the next big thing" in the same sense that CD Roms and .coms were.
The odd thing about the column is that Dvorak, who is usually pretty clear about what he thinks, seems fuzzy on blogs. What he seems to be objecting to is the possiblity of hype about blogs, of which there is already plenty.
he unanswered question at this point is what direction the blog scene will go in. What will blogging be like in five years? You also have to wonder if the current blog scene is part of a series of individual changes in the computer landscape or a precursor to something new. One could argue, for example, that the CD-ROM scene was a
precursor to the dot-com trend. There were a lot of connections. Did dot-coms lead to blogging? They had to, since Web logs are all about the Web. But is blogging just a jumping-off point for something even bigger? After all, the CD-ROM business generated a lot of new and VC-funded start-ups, but not as many as came out of the dot-com scene. Is blogging a stepping stone to something else? If so, what?
While I don't pretend to know the full answer, I can suggest that the biggest change blog tech will make is in already existing websites. By adding a blog a very static website, updated, painfully, every couple of weeks and then just left sitting for months at a time, can be updated on the fly.
With tools like w.bloggar
text, images and now audio files to a blog and that blog can be embedded in a website. Dynamic content for even the least nerdy!
What blogging also allows is absolutely up to the minute sales and catalogue information, specials and assorted other information which can make e-commerce websites more responsive. Instant web publishing without a lot of code monkeying is a real shift.
Finally, blogs are the first real internet media application. To date, everything which has appeared on the net has had its roots in print or electronic media. On-line magazines are second, hyperlinked, cousins of print magazines. Blogs have no analog world equivalent. They simply could not exist without the web.
The diary blogs and the 'my cat blogs" and the "my take on the world blogs" are all stepping stones to something else. That something is an electronic agora which has the potential to leave the old media far behind.