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Jay Currie

One Damn Thing After Another

3/08/2004

Internet Killed the Radio Star

Likewise, radio is on the way out, as the youth medium for music, as replaced by Internet music, downloaded and played on various devices. Kids today, brought up on DVD players, Napster, iPods, etc. want what they want when they want it. They don't want to listen to somebody else's idea of music, and they don't want to wait for a song they like to come around when they can hunt for music they do like. Radio demands a passivity that the kids today won't stand for.
peter tupper
I think Tupper nails exactly what has shifted in media in general. Girls are not reading Seventeen or Teen People, television viewing in the 18-25 male demographic has dropped by 15%: young people are going from passive to active, becoming the hunter gatherers of their own culture.