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Jay Currie

One Damn Thing After Another

3/08/2004

What Newspapers don't get

Darren Barefoot pointed me to this great, if a titch overlong, piece on newspapers and the Internet.
Fewer people in their 20s nowadays read newspapers. At last year's University of California Berkeley Graduate School of Journalism conference on younger readers, Duane Sweep, the director of research for Minnesota Opinion Research Inc. (MORI), presented data showing that young adults are increasingly less interested in newspapers. Scarborough Research found that 44.6 percent of young adults read a newspaper each weekday in 1996 but only 38.5 percent did in 2001.

MORI found that 39 percent of 18-to-34-year-olds read a newspaper daily in 1997 but only 26 percent did in 2001.

And at a Newspaper Association of America research conference in 2001, John Bartolomeo -- of Clark, Martire & Bartolomeo -- warned that just 9 percent of 20-to-29-year-olds will read weekday newspapers in 2010.
online journalism review et seq.
A trend which suggests printed newspapers will be as dead as encyclopedias in a matter of a decade.

But, as Darren points out, online versions of newspapers don't do very well. Vin Crosbie agree and thinks he knows why
Ten years ago, many newspaper industry futurists hoped that publishing online might save the industry. But they poured their energies into multimedia and failed to use the technology to do the one thing that could bring readers back: create papers tailored to readers' individual interests. The industry is instead using new media to do the same things that newspapers did 40 -- or 350 -- years ago. The business models are based on the antiquated limitation of analog presses simply being shoveled online, as if HTML spells salvation.


I'll save where blogging fits in for another post. But my sense is that what Peter Tupper is talking about in the post below combined with blogging is what is going to separate the winning newspapers - online and off - from the slowpokes who really think people want to watch video on their computers of talking head newspaper writers.