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Jay Currie

One Damn Thing After Another

4/12/2004

Mesothelioma Experiment

"Mesothelioma", a form of lung cancer induced by asbestos exposure, is apparently a top selling ad keyword. It seems there's an eBay-like effect where prices are bid up, at least according to a recent article making the rounds, on search engine ads and Mesothelioma lawyers. And this leads inevitably to "interesting" search engine optimization:

The high price of mesothelioma ads has had some unintended consequences as firms try other means to land mesothelioma patients. In particular, some firms are attempting to boost their Web sites' spot on search engines' so-called algorithmic, or nonpaid, listings by tweaking the content and links to get a higher ranking. These efforts can include using the desired keywords (like "mesothelioma") frequently near the top of their home page, and including them in the Web address.
seth finkelstein
There are vast numbers of unintended consequences from the various pay per click programs on the net. For example, if you go to my Library Filter site any of the possible clicks you might make is worth about thirty times as much as a click on this site.