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Jay Currie

One Damn Thing After Another









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3/15/2005

Mini-Tabs

In the race to the bottom legacy media is happy to try just about anything. Shannon Rupp has a series of three articles in the current The Tyee on the coming invasion of Vancouver by the mini-transit-tabs. An idea which is so antithetical to the notion of a newspapers as "civil commons" it simply confirrms we are living in the age of mass post-literacy.

Rupp does a great job of ensuring that the PR gal, Jaye Kornblum-Rea, for "Dose" - one of the aptly named contenders, comes off sounding utterly fatuous. She quotes the poor girl, and so will I,

Kornblum-Rea, a Toronto PR consultant, said that most of Dose's key staff members have unusual backgrounds for a newsroom. Few have experience in journalism. Most, including the editor, have experience in selling something to readers.

Kornblum-Rea said Dose staffers are typical of that "elusive" young demographic that doesn't normally read newspapers. "They lead very busy lifestyles. They're quite clever and quite savvy, but time is a commodity for them and they like to know a little about a lot of things."....

"We haven't really defined the content yet," she said, "but it will be the only medium 100 per cent dedicated to this demographic."
the tyee
It is difficult to imagine anything lighterweight than Vancouver's very own Province, ("the most aptly named newspaper in the world" according to my old IR prof Kal Holsti); but the folks at Dose are going to give it a run.

One more bit of evidence the real debate, the real conversation, is moving off the legacy media stage. Is it moving onto the net?? I think so. But I also think it is interesting that these tiny tabs are not actively recruiting bloggers so far as I have heard.

More than likely because bloggers just fail the critical hair gel test....
"I think it's the metrosexual thing," Kornblum-Rea said. "They're more interested in things like grooming products - skin cleanser, hair gels. They're becoming significant consumers and feeling empowered by the products for them," she said, noting that her nine-year-old son knows the difference between hair gels. "At one time there was peer pressure for men not to be in the consuming habit. A guy who spent two hours looking for $200 jeans would get his friends saying, 'What are you, gay?'"
Yup, and Canada was a better country for it...But the term was "insane" rather than "gay".